Facebook is restricting users in Australia from sharing or viewing news content, including stories by us, in response to the federal government’s proposed legislation to force internet platforms to pay for news content.

Earlier today it appeared my page was affected by the broader Facebook changes. Sharing of reviews and arts industry information has been the main reason I presume although no information has been sent to me from Facebook. Its important to note with marketing campaigns that a holistic approach is made. The full marketing mix needs to be implemented, whether its publicity, social media, cross promotions, paid advertising in digital and other outlets. They all need to work together. Over the years I have always impressed on clients to create and maintain databases of their patrons. Its now more important than ever.

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