Jacqui Bonner Marketing has worked with a large variety of cultural clients across all art forms. From single seasons through to major events and festivals we have extensive experience in developing and implementing marketing communication strategies, re brands and marketing campaigns, both here and overseas. Listed below are some of the campaigns we have worked on.
The Sydney International Piano Competition
Multi award-winning violinist Alexandre Da Costa
Stories from the Violins of Hope
The Gallipoli 2023 Art Prize
Museum of Contemporary Art
4A Centre for Contemporary Asian Art
Sydney International Women’s Jazz Festival
Internationally Acclaimed Pianist, Sarah Grunstein Tour
Byron Mark “Odyssey” Album Launch
The Northern Beaches Environmental Art & Design Prize Exhibition
Australian Women in Music Awards
Chatswood Culture Bites 2022
Strategy creation and implementation for a new major event in 2022
Marketing strategy and digital implementation
Creation of marketing strategy and immediate upgrade to digital outlets. Hume Conservatorium, based in Goulburn, provides quality music education across the Southern Tablelands and Southern Highlands of NSW.
Marketing consultant to assist in raising awareness of Gondwana Choirs in Sydney and on upcoming tours. Gondwana Choirs comprises the most accomplished choral groups of young people in Australia. Led by Artistic Director & Founder, Lyn Williams AM, the organisation is synonymous with performance excellence and has a reputation for the highest standards of young people’s choral music in Australia and internationally
Art Month Sapphire Coast
Communications Consultant for 2021. ART MONTH SAPPHIRE COAST brings together and shines a light on the region’s diverse exceptional artistic talent for a month of studio trails, live entertainment, events and exhibitions across the Bega Valley Shire/Sapphire Coast in August 2021.
Cultural and creative events program 2021
Marketing strategy creation and implementation of this season of Pocket Operas, theatre, physical theatre and music. Social Media strategy and implementation.
Ephemera Quartet + Byron Mark Quintet
Social media consultancy and cross promotional support for Album launch and performance on February 27, 2021
Daniel Rojas is a Chilean-born Australian concert pianist and composer who specialises in the rich and vibrant Latin American musical aesthetic. Rojas brings together music from diverse indigenous, folk and popular Latin American traditions and rearranges them for the concert stage. His latest CD will be released mid April, 2021.
Gallipoli 2022 Art Prize
Communications strategy and implementation for the 2022 $20 000 Art Prize. Creation of social media outlets and a virtual art gallery exhibition for the finalists in April 2022. Live feed creation for winning announcement.
Creation and implementation of a Communication Strategy to raise awareness of this important service organisation to the sector.
Moira Blumenthal Productions
Social Media outlets creation and campaign for Our Second Stage. Ongoing marketing consultancy for the 2022 season.
Previous clients and campaigns
Marketing Comms, website and virtual tour creation
Due to COVID19, the annual announcement and exhibition of The Gallipoli Art Prize could no longer take place. To ensure the artists, and the older members of the club, could view the exhibition, a new website and virtual walk through was created for Anzac Day.
Creation of the 2020 Marketing Strategy and high level advice on all aspects of the marketing mix. Masterclass for artists and producers given
Grant Writing and Social Media
Assistance in grant writing for MB Productions new program called Our Second Stage . These Sound Plays are in development as a result of COVID restrictions for live theatre. Social Media creation and promotion of the program.
Marketing Strategy Creation and Social Media Training
Creation of marketing strategy for ACP’s new online learning products to increase participation and develop audiences. Analysis of social media outlets, content and reporting. Training of marketing co ordinator to implement strategy.
Arts Access Victoria and Victoria Arts Centre
Arts Precinct Inclusive Marketing Project
Creation of an arts precinct approach for an audience development strategy, delivered in partnership with Arts Access Victoria, that focuses on the accessible and inclusive creative engagement programs of ACM, NGV, ACMI and MRC in 2020 for families, young people and adults.
Art Music Culture – NT
International Marketing Strategy
Development of International Marketing strategy to attract audiences to Darwin during August to experience ART, CULTURE, MUSIC – A Week of Cultural Excellence. Five long standing nationally significant, world class events have come together to present the best of Aboriginal and Torres Strait Islander art, culture and music.
From August 8 at various venues, please refer to the links below for more information:
• Darwin Aboriginal Art Fair • National Aboriginal and Torres Strait Islander Art Awards • National Indigenous Music Awards • Garma Festival • Salon Indigenous Art Projects
The Big Anxiety Festival
Lead consultant – Marketing Communications
Creation of Marketing strategy and media buying, consultancy for social media and publicity. The Big Anxiety Festival, the biggest mental health and arts festival in the world, returns in 2019 to explore and re-imagine the state of mental health in the 21st century. Dates 27 September to the 3rd of November, 2019
- PIANO EX MACHINA – National Tour Marketing Communications
Melbourne, Sydney, Perth, BrisbaneZubin Kanga will perform newly-commissioned works that expand the possibilities of the piano using internet interaction, video-game control, classic cinema, electromagnets and homages to 80s action movies.
- Bach Akademie Australia
Marketing Communications Consultant
Marketing Communications consultancy for four performances in Sydney. Full campaign management including publicity and social media.
2019 Gallipoli Art Prize
National marketing communications campaign creation and implementation to raise awareness of this annual prize for artists including media buying, social media campaign and supervision of publicist.
Australian Cultural Program at the World Expo in Dubai 2020/2021
Engaged by the Department of Foreign Affairs and Trade to manage and deliver the Australian Pavilion Cultural and Arts Program at the World Expo in Dubai which will highlight Australia’s creative and performing arts.
Publicity and Marketing, Melbourne and Sydney performances
Full campaign management and awareness building campaign. String quartet sensation Orava Quartet brings their youthful passion and unbridled intensity back to Sydney and Melbourne for one unforgettable performance on October 25 at the Melbourne Recital Centre and October 26 at the Sydney Opera House. Book now
The Taste of Tasmania
Marketing Communications consultant for the 30th anniversary of The Taste of Tasmania, Hobart, 28th of December, 2018 until 3 January, 2019. Increase attendance at all events including over 100 performances. Full campaign management from strategy to implementation, supervision of publicists, graphic and web designers and social media campaign.
Marketing Communications and social media
Engaged for a return season, this internationally celebrated pianist will return to the Sydney Opera House to preform J.S.Bach Goldberg Variations and will also be performing three works by composers heavily influenced by J.S.Bach : Beethoven, Brahms and Schumann.
Assistance in raising their exposure nationally, increase social media presence and creation of marketing communication and in particular, digital strategies. Moorambilla Voices is a nationally-awarded program and seeks at its core to give country kids a rare opportunity to sing, dance and create incredible performances with artists of the highest calibre.
Blak Box at Barangaroo
Creation of Marketing Strategy and marketing advice. Presented by Urban Theatre Projects Blak Box is based on oral storytelling, silences and the spaces in between, deep listening is a practice to develop respect and community building.
Sydney Youth Orchestras
2017 Annual Report
Preparation of the 2017 Annual Report which included copywriting, image selection, design and content creation.
2018 Gallipoli Art Prize
Marketing Communications Consultant
Marketing campaign creation to raise awareness of this annual prize for artists including media buying, social media campaign and supervision of publicist.
Sunset 20 North
Marketing communications consultant for a new music and food series at Barangaroo. Creation of marketing strategy and overseeing implementation of communications strategy. Liaison with numerous external consultants from design, publicity to social media to increase awareness of this month long event.
Over twelve spectacular sunsets this February, Sunset20°N celebrates music, food and culture in Sydney’s spectacular Barangaroo Reserve.
The Big Anxiety Festival
Marketing Communications Consultant
Creation of Marketing strategy, media buying and social media consultancy. The Big Anxiety Festival, the biggest mental health and arts festival in the world, explores and re-imagines the state of mental health in the 21st century. Leading national and international artists, scientists, technology experts and thinkers will assemble across Greater Sydney.
Spooky Men’s Chorale
Marketing Consultant – 2017 Australian National Tour
Creation and implementation of marketing strategy for the 8 venue tour. With repertoire combining a judicious combination of Georgian table songs, vaudevillian nonsense, pindrop beautiful ballads, highly inappropriate covers, and immaculate man anthems, the Spooky Men have built a reputation for highly amusing and stylish musical performances.
Marketing and Social Media Strategy
Marketing and social media strategy and implementation to raise awareness and attendance at large scale events. AGB Events are producers, creators and imaginators of large-scale events, festivals and public celebrations. For more information please click here
Marketing Communications Consultant
Marketing Communications Consultant for numerous events within the Arts and Cultural precinct. Projects include Blak Markets, Barangaroo Ngangamay, Aurora Eora, NAIDOC week, Vivid Sydney Sculpture at Barangaroo, Niki Savvas Papillon installation, This is Us – Australia Day campaign, Sydney Contemporary at Barangaroo, New Years Eve major event, Green Ladder installation, Sunset 20 North and Blak Box. Creation and implementation of marketing strategies, advertising, digital and social media campaigns. Supervision of external and internal publicists. Promotion and strategy creation for Indigenous tours. Creation of 12 month marketing strategy and consultation.
The Lights of Christmas
Marketing Communications Consultant 2016 and 2017
Creation of marketing communications strategy for this annual event . The consultancy included overseeing and driving publicity, partnerships and cross promotions. Implementation and management of social media and digital assets. Creation and buying of advertising, including significant social and SEO.
The Lights of Christmas presented by AGB Events. St Mary’s Cathedral, College Street, Sydney (Opposite Hyde Park)
6- 25 December. From 7.30pm to midnight every night. FREE. http://lightsofchristmas.com.au/
The Other Art Fair
Marketing Communications Consultant – Sydney and Melbourne
Creation of marketing strategy, timelines, budgets and final reporting, Creation, buying and implementation of media plan, Advice for social media campaign and monitoring of interns, Assistance with a cross promotion campaign with arts organisations. Working with the London head office on UK’s favourite fair to meet and buy direct from the best emerging and undiscovered artists, carefully selected by a committee of art industry experts. 27 – 30 October, 2016 Commune, Bourke Street Waterloo. Melbourne – May 2017 at The Facility Kensington.
Creation of marketing strategy, social media and digital communications for this renown Australian pianist from New York performing in the Utzon room at the Sydney Opera House and the Melbourne Recital Hall in October. For Bookings, please click here
Cyborg Pianist – Zubin Kanga
Marketing Communications consultant engaged to promote the Cyborg Pianist tour of Western Australia, Melbourne and Sydney. Creation and distribution of media release and marketing materials. Extensive niche marketing and cross promotion strategy implemented with social media management and advice. Further advice given re touring opportunities.
Creation of website and social media advice for an immersive, exhilarating and witty cabaret experience set over four floors of “The Nevada”. Presented in association with Live Ideas, Working Management and Art and About for City of Sydney.
Ausdance NSW, Penrith City Council & The EPA
Marketing Communications Consultant
Marketing communications campaign for the WASTE NOT festival. A free family festival in recognition of World Environment Day. Publicity, social media, communications, cross promotions and awareness raising campaign conducted for this festival.
The Joan Sutherland Performing Arts Centre
Marketing Communications Consultant
Campaign development, implementation and management, publicity and promotion for The Divine Miss Bette and Erth’s Prehistoric Aquarium . Rehired in 2016 for Teacup in a Storm and the Brave New Work series.
Identify and reach new audiences through various marketing and communication activities to raise awareness and engagement through the arts community, education and local business.
Digital Marketing Consultant
Provision of digital marketing services including social media audit and campaign, SEO, website review and introduction of a user log on of event listings for the arts industry. SoundslikeSydney is a philanthropically funded website for music lovers where you can catch up on musical activities in Sydney.
Sydney Youth Orchestras
Marketing and Communications Consultant
Marketing communications consultant for the SYO’s performance in 2015. Extensive cross promotional activity, publicity, sponsorship with music outlets, listings and social media campaign. Rehired for select 2016 and 2017 performances to manage marketing communications. Management, training and consultancy to advise in house staff on social media and marketing campaigns.
Spiegelworld – ABSINTHE
Cross Promotion and Relationship Marketing
Extensive cross promotional partnership negotiations and marketing to the arts, entertainment, hospitality, hotel, sporting and retail industries to raise awareness of the Sydney season in Hyde Park in September.
Sunraysia Arts and Learning
Creation of Business and Marketing Plans
Advice on marketing strategy and business plan creation, review of marketing materials and branding, social media advice.
Sunraysia Arts and Learning, based in Mildura Victoria, is a leading education and music therapy business with over 20 years experience bringing people together to learn through the arts.
Sydney Youth Orchestra
Marketing Consultant – Toddlers Proms
Development and implementation of marketing plan including social media and digital marketing. Cross promotional marketing targeting family groups and child friendly outlets.
SYO Toddlers Proms are on Sunday 9th of August at Leichhardt Town Hall
These exciting concerts offer a special celebration of the magic of orchestral music, guaranteed to capture the hearts, minds and imaginations of little people aged 2-8!
Performed by Peter Seymour Orchestra under conductor John Ockwell. SYO Toddlers’ Proms are presented by our senior orchestras – young people performing for young people.
Marketing, Audience Development and Social Media
JBMANDM has been engaged to conduct an audience development campaign and to increase brand awareness in the arts, tourism and environment sector. Training and advice was also given for social media campaigns including the successful Grow & Flourish fundraising campaign. Further engagement in 2016 to manage and develop social media platforms to stimulate ticket sales and to raise awareness in outer areas of NSW. The Four Winds Festival Thursday March 24th – Sunday March 27th 2016.
Encounters@Shalom at UNSW
Marketing Strategy, Media buys and Social Media
Marketing strategy advice and social media management with extensive cross promotional and niche marketing activations. Coming to See Aunt Sophie is a play about the extraordinary true story of Jan Karski, a young Catholic activist in the Polish resistance who tried to stop the Holocaust.
Michael Sieders Presents
Marketing Communications, Social Media, Audience Development
National Marketing Communications consultant for the World Premiere of The Very Hungry Caterpillar Show. This classic children’s book brought to life on stage with puppets created by New York’s Puppet Kitchen. Extensive tour marketing and media management across 9 Australian venues including publicity, cross promotions and LAM, creation and maintenance of social media platforms. Over 18 000 tickets sold in 2015. Re hired for the 2016 season including media liaison with Australian outlets to raise awareness of the NYC production of the show. 2016 and 2017 Australian tour management of marketing and communications.
Sydney Living Museums
Marketing consultant for a number of programs for Sydney Living Museums. Creation of marketing and communication strategies to encourage visitation to properties and community engagement with various programs from School Holiday activities at the Sydney properties to the Meroogal Womens Art Prize on the South Coast of New South Wales.
National tour marketing and communications consultant for current works on tour. Providing marketing and digital strategies, community engagement and PR services. Four national tours were managed, Lisa Wilson – Lake, Chunky Move – Keep Everything, Jason de Santis & Eamon Flack – Wulamanayuwi & the Seven Pamanui and No Strings Attached – Sons & Mothers
Dance on Tour
Marketing Consultant, Audience Development, Social Media
Engaged as marketing consultant for Dance on Tour 2013 and 2014, focusing on audience development through digital and social media campaigns. Services renewed for 2014 with a larger consortium of dance companies to further develop audiences in metro and regional Australia. Dance on Tour was a joint initiative of Expressions Dance Company, Australian Dance Theatre, KAGE and Shaun Parker & Company that was expanded in 2014 to maximise awareness, access and engagement with outstanding dance theatre in regional and remote areas of Australia.
PARRAMASALA 2012 & 2013
Marketing Consultant, Digital, Audience Development, Media buys, Social Media
Marketing consultant for the 2012 and 2013 festival developing strategy, audience development, social media and overseeing campaign implementation. Extensive niche marketing into cross cultural groups. Extensive stake holder management with state funding bodies.
Gallipoli National Art Prize Exhibition and Tour
Marketing Consultant, Tour Manager, Media Buyer
Marketing campaign creation to raise awareness of this annual prize for artists including media buying, social media campaign and supervision of publicist. Commemorating the 10th anniversary of Gallipoli, creation of strategy and tour plan for a national exhibition tour. Consultancy engaged from 2006 to 2017.
Engaged by of Sydney Festival to assist in the marketing and promotion for their extensive Parramatta season. Extensive audience development, social media and niche communications. Event management and multi cultural audience development
Australian National Maritime Museum
Marketing Consultant for two major International exhibitions at The Australian National Maritime Museum for Planet Shark (2010) and Scott’s The Last Expedition (2011)
Marketing consultant for October season of New Creations 2. Creation and implementation of marketing strategy, review of website, social media and TVC campaigns. Consultant for Melbourne and Brisbane tour of We Unfold.
The History Boys
Marketing consultant for campaign strategy and implementation for this classic play at The Sydney Opera House.
Marketing advisor for the inaugural Sydney Fringe Festival in September 2010. Focus on advice re ticket pricing, website and social media campaigns and audience development.
High level strategic marketing planning and advice. Audience development, social media strategy, multi media and sponsorship development
NSW National Parks and Wildlife Service
Creation and implementation of an awareness building campaign and marketing strategy to promote the annual opening of four of Sydney’s iconic Harbour islands revealing Sydney’s diverse natural and cultural heritage during October 2009. Part of Crave Sydney – a major celebration of Sydney’s unmatched way of life, offering 31 days of food, outdoor art and fun, Sydney Harbour Island Hopping is a co presentation with Events NSW and NPWS and attracted over 6000 people to numerous events around the harbour.
Re contracted to manage the 2010 Sydney Harbour Island Hopping events by Events NSW.
Island Light at Clark Island for NSW National Parks and Wildlife Service
Promotions and media placement advice for a New Years Eve high level event on Sydney Harbour.
Australia Council for the Arts
Literary Magazine collaboration
The Literature Board of the Australia Council hired JBMANDM to assist key literary magazines and journals to promote their activities in a collaborative method. A workshop was been conducted with 10 magazine editors to assist in the creation of the marketing strategy to increase the visibility and circulation of each magazine with the aim of raising the profile of this aspect of Australian publishing culture.
Marketing consultant for established and emerging artists representing Australia at the Venice Biennale. Design and implementation of marketing campaign including stand alone website design and build, creation of publications, awareness building program and event management.
Undergrowth Australian Arts UK
Marketing consultant for the two-year program of Australian contemporary arts in the UK in 2005 – 2007. Awareness building program created and implemented to promote Australian artists touring in the UK.
Department of Foreign Affairs and Trade and the Australia International Cultural Council
Marketing Consultant for IN2OZ, Australia’s cultural diplomacy program in Indonesia in 2008. Awareness building program created and implemented to promote Australian artists touring to Indonesia.
Department of Foreign Affairs and Trade
Creation of marketing materials for the Australia Awards for the Minister of Foreign Affairs in Brisbane, May 2011
Creation of website and marketing strategy to raise awareness of Blackfella Films, creators of innovative and high quality Indigenous screen productions
Message Sticks Indigenous Film Festival 2000 – 2011
Marketing and promotion for Message Sticks Indigenous Film Festival National Tour 2008 – 2011. Campaign creation and implementation for an extensive national Australian tour including TVC, extensive social media campaign and creation of micro site for the festival. Winner of Inside Film festival of the year 2009. .
Marketing consultant for various productions throughout 2007, 2008 and 2009. Creation and implementation of marketing campaigns for show’s such as La La Luna, Times of My Life, Door to Door, Address Unknown and Chocolate Monkey. Additional marketing consultation for independent hirers of the venue.
The Reportage festival is Australia’s leading showcase of photojournalism and documentary photography. Creation and implementation of marketing strategy, sponsorship development and event assistance.
Michael Hill International Violin Competition
Engaged to increase awareness for this International competition to Australian audiences.
Marketing Communications consultant to implement a social media campaign and increase engagement with the wider music community
Marketing campaign implementation with extensive cross promotions for SEVEN, a danced tale of seven people who share a common desire to find true love in the theme of Snow White and the Seven Dwarves.
Marketing consultant for Rhythm Safari, a unique, interactive, theatrical music show. Creation and implementation of marketing strategy, overseeing of PR and promotional opportunities.
Orchestral Genius Concert, July 14
Marketing and PR consultant for this major concert in Sydney Town Hall. Advice given on further marketing for 2010/2011 seasons.
Blackbird Productions Steel Magnolias
Strategic marketing consultancy for the stage play of Steel Magnolias including sponsorship creation and liaison, extensive niche cross promotions with above and below the line campaign management.
BITE – best of Independent Theatre
Creation and implementation of extensive marketing campaigns and creative input for Sydney’s best independent theatre productions from the last two years that returned for main stage seasons at the Seymour Centre.
Monkey Baa – Theatre for Young People
Creation of a strategic long term marketing/branding campaign to build brand awareness with a specific focus on International touring. Advice on marketing materials, especially website and EDM creation.
Engaged to increase overall awareness of the company and encourage patronage.
Advice and exploration of touring options throughout Europe and Asia. Promotion of local gigs in Sydney
Cockatoo Island, in the middle of Sydney Harbour, was the location for the new Sydney Comedy Festival – World’s Funniest Island on the 17& 18th of October 2009. Creation and implementation of marketing strategy with extensive cross promotion, niche marketing and above the line campaigns. Over 16 000 people visited the festival over two days, the first of its kind in the world.
Sydney Opera House
Manage and implement all aspects of campaign marketing including – production of all marketing materials, advertising, budgeting, distribution, web, direct mail, cross promotions, event management and supervision of designer and publicist for the following productions:
Adventures in the Dark – a contemporary performance program of Australian and international performance. 10 campaigns managed.
Message Sticks Festival – a two-week celebration of contemporary Indigenous arts
Dance Tracks #2 – a cross-cultural collaboration featuring Indigenous dance and music
Foreign Aids – political satire performance
Symphony under the Sails – outdoor classical music concert
Incognita – Stalker Theatre Company’s production of dance, acrobatics, theatre and aerial choreography
Paul Capsis – Cabaret style performance
Through the Wire – a verbatim theatre work about refugees and their Australian Detention Centre experience.
Fagaala – design and implement marketing campaign this contemporary dance company from Senegal.
Marketing, development and event management of Australia’s only national Aboriginal and Torres Strait Islander music, sport, entertainment and community Awards.
Marketing campaign for dlux media arts, one of Australia’s premier screen and digital media arts festival.
UNICEF – Unified
A national dance gala for UNICEF. Marketing campaign for this one off event working with six of Australia’s leading dance companies to raise funds for UNICEF.
Australian Brandenburg Orchestra
Marketing subscription seasons and the single ticket campaigns for individual concert performances.
Tasmanian Symphony Orchestra
Marketing for NSW and ACT concerts.
Tracey Redhead Branding advice for Australian tour and CD launch.
Association of Independent Record Labels
Membership development and rebranding, production of marketing materials, supervision of PR. Brand Marketing and promotion of Australian independent music, domestically and internationally. Production and marketing of compilation CD’s. Manage and supervise direct mail campaigns.
The Bell Shakespeare Company
Event management, marketing and corporate sponsorship for the company’s two gala black-tie fundraising events in Sydney and Melbourne involving an auction in both cities
Development of national loyalty program and comprehensive membership benefits.
Belvoir Street Theatre
Marketing of various productions.
Brink Theatre Company (SA)
Marketing of various productions.
Museum of Sydney
Concept development, marketing and implementation of inaugural membership program.
Brett Whitely Foundation
Membership evaluation and development.
Historic Houses Trust of NSW
Marketing strategy creation, branding advice, creation of marketing collateral and implementation of direct mail campaign.
Music Managers Forum (Australia)
Branding and sponsorship development.
The Hong Merchant
Marketing various exhibitions by Chinese contemporary artists.
De Quincy Co
Marketing Strategy for ‘No Cold Feet’.