Jacqui Bonner Marketing has worked with a variety of tourism and hospitality clients. Having worked in the hospitality and tourism segment for a number of years, we have extensive experience in developing and implementing marketing communication strategies, re brands and marketing campaigns, both in Australia and overseas. Cultural Tourism is of significant interest to JBMM especially assisting regional communities to enhance, profile and package their cultural offering. Listed below are some of the campaigns we have worked on.

Emerging From Darkness: Faith, Emotion and The Body in the Baroque

Creation of Cultural Tourism Marketing Strategy for the Emerging From Darkness: Faith, Emotion and The Body in the Baroque exhibition featuring world renowned masterpieces including some never-before-seen works. Emerging From Darkness (EFD) will be one of the most important exhibitions ever to be held in regional Australia.

Drawn from partnerships with and loans from the National Gallery of Victoria (NGV), the National Gallery of Australia and private lenders from across the country, EFD will showcase international masters Artemisia Gentileschi, Lavinia Fontana, Sofonisba Anguissola, Peter Paul Rubens, Valentin de Boulogne, Guercino and Bartolomeo Manfredi, among others.

Art Month Cultural Tourism Sapphire Coast

Communications Consultant for Art Month Sapphire Coast ; a month of art, performances, music, events and glorious food! This August you can trip the fantastic light down the 225kms of our spectacular coastline as local artists, performers, musicians, dancers, potters and sculptors display their wares in studios and at events, lunches, dinners and workshops in a celebration of our creativity.

Cultural Tourism Strategy Creation

We were engaged to develop an International Cultural Tourism marketing strategy for key events in the  Northern Territory  to attract audiences to Darwin during August to experience ART, CULTURE, MUSIC – A Week of Cultural Excellence. Five long standing nationally significant, world class events have come together to present the best of Aboriginal and Torres Strait Islander art, culture and music. Participants in the project included • Darwin Aboriginal Art Fair • National Aboriginal and Torres Strait Islander Art Awards • National Indigenous Music Awards • Garma Festival • Salon Indigenous Art Projects

The Taste of Tasmania  

Marketing Communications consultant for the 30th anniversary of the Taste of Tasmania in Hobart. Marketing and communications strategy created and implemented across all platforms saw increased domestic, national and international awareness of this event with an increase of attendance of  nearly 20% on the previous year. The Taste of Tasmania showcases the best in Tasmanian produce and is held yearly in Hobart, Tasmania.

Four Winds Festival  – Bermagui, South Coast NSW

JBMANDM was engaged to conduct an audience development campaign and to increase brand awareness in the arts, tourism and environment sector. Training and advice was also given for social media campaigns including the successful Grow & Flourish fundraising campaign. Further engagement in the following year to manage and develop social media platforms to stimulate ticket sales and to raise awareness in regional areas of NSW.

Destination NSW

Marketing strategy, audience development and promotion for numerous major events from cultural festivals to Sydney’s iconic New Years Eve. Major events included Sydney Island Harbour Hopping, Crave Sydney, World’s funniest Island, New Years Eve and Parramatta Lanes.

Jenolan Caves Reserve Trust

Development of media strategy and cross promotional activity to increase awareness of new facilities and increase visitation, especially into niche markets.

Mayfield Gardens

Communications and strategy advice to increase attendance and awareness of various activities at The Gardens including their micro festivals.

Centennial Parklands Trust 

Event Activation and awareness building.
Creation of activations for events to increase Park visitations and usage. Increase awareness of Centennial Parks various products including their Wedding Packages.

The Residences at Centennial Park

Communications and social media

Engaged to increase awareness of The Residences in the event industry, with a focus on corporate and private events. Social Media Strategy, content creation, promotion generation and distribution, implementation and management of social media platforms and social media training

The Hughenden Hotel Group

Social Media and promotions consultant engaged to raise the profile of The Hughenden Hotel and Restaurant. Social Media Strategy, content creation, promotion generation and distribution, implementation and management of social media platforms and social media training.

Spanish Bodega Iniesta

Brand awareness, importing opportunities into Australia
Research and investigation of buyers of Spanish wine and products into Australia. Create liaison opportunities for meetings and tastings for the Iniesta (on behalf of the Gedeth Network) export manager across Sydney and Melbourne with major buyers of wine, information briefings on the individuals/ companies and wine trends in Australia.

• Other clients we have worked with:
  Benwarin Winery
  Buzo Restaurant
  The Government of Castilla-La Mancha, Spain | IPEX
  Guiness UDV
  The Pokolbin District Vignerons Association
  ITT Sheraton
  Le Meridien Hotels and Resorts