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We were engaged to develop an International Cultural Tourism marketing strategy for key events in the Northern Territory to attract audiences to Darwin during August to experience ART, CULTURE, MUSIC – A Week of Cultural Excellence. Five long standing nationally significant, world class events have come together to present the best of Aboriginal and Torres Strait Islander art, culture and music. Participants in the project included • Darwin Aboriginal Art Fair • National Aboriginal and Torres Strait Islander Art Awards • National Indigenous Music Awards • Garma Festival • Salon Indigenous Art Projects