Quick Action! Tropfest 2013

Tropfest is the worlds largest short film festival and last night drew over 95 000 people to its new home in Centennial Park, Sydney. We were hired last week (!) to help with the activation and to give high level marketing strategy advice.  Due to its new venue and change in date to December, a strong final push for awareness building was needed to ensure its success. With beautiful weather and a fantastic response from the crowd, Tropfest 2013 was a huge success