Jacqui Bonner Marketing has worked with a large variety of cultural clients across all art forms. From single seasons through to major events and festivals we have extensive experience in developing and implementing marketing communication strategies, re brands and marketing campaigns, both here and overseas. Listed below are some of the campaigns we have worked on.

  • The Big Anxiety Festival 

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  • Marketing Communications Consultant

    Creation of Marketing strategy, media buying and social media consultancy. The Big Anxiety Festival, the biggest mental health and arts festival in the world, will explore and re-imagine the state of mental health in the 21st century. Leading national and international artists, scientists, technology experts and thinkers will assemble across Greater Sydney for The Big Anxiety Festival from 20 September to 11 November.

  • Spooky Men’s Chorale

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  • Marketing Consultant  – 2017 Australian National Tour

    Creation and implementation of marketing strategy for the 8 venue tour. With repertoire combining a judicious combination of Georgian table songs, vaudevillian nonsense, pindrop beautiful ballads, highly inappropriate covers, and immaculate man anthems, the Spooky Men have built a reputation for highly amusing and stylish musical performances.

  • AGB Events

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  • Marketing and Social Media Strategy

    Marketing and social media strategy and implementation to raise awareness and attendance at large scale events.  AGB Events are producers, creators and imaginators of large-scale events, festivals and public celebrations. For more information please click here

  • The Lights of Christmas

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  • Marketing Communications Consultant 

    Creation of marketing communications strategy for this annual event . The consultancy included overseeing and driving publicity, partnerships and cross promotions. Implementation and management of  social media and digital assets. Creation and buying of advertising, including significant social and SEO.

    The Lights of Christmas presented by PAYCE. St Mary’s Cathedral, College Street, Sydney (Opposite Hyde Park)

    8- 25 December. From 7.30pm to midnight every night. FREE. http://lightsofchristmas.com.au/

     

  • The Other Art Fair

  • Marketing Communications Consultant – Sydney and Melbourne

    Creation of marketing strategy, timelines, budgets and final reporting, Creation, buying and implementation of media plan, Advice for social media campaign and monitoring of interns, Assistance with a cross promotion campaign with arts organisations. Working with the London head office on UK’s favourite fair to meet and buy direct from the best emerging and undiscovered artists, carefully selected by a committee of art industry experts. 27 – 30 October, 2016 Commune, Bourke Street Waterloo. Melbourne – May 2017 at The Facility Kensington.


Sarah Grunstein

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  • Marketing Consultant

    Creation of marketing strategy, social media and digital communications for this renown  Australian pianist from New York performing in the Utzon room at the Sydney Opera House and  the Melbourne Recital Hall in October. For Bookings, please click here

  • Cyborg Pianist – Zubin Kanga

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  • Marketing Communications

    Marketing Communications consultant engaged to promote the Cyborg Pianist tour of Western Australia, Melbourne and Sydney. Creation and distribution of media release and marketing materials. Extensive niche marketing and cross promotion strategy implemented with social media management and advice. Further advice given re touring opportunities.

  • Hidden Sydney

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  •  Digital Marketing

    Creation of website and social media advice for an immersive, exhilarating and witty cabaret experience set over four floors of “The Nevada”. Presented in association with Live Ideas, Working Management and Art and About for City of Sydney.

  • Ausdance NSW, Penrith City Council & The EPA

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  • Marketing Communications Consultant

    Marketing communications campaign for the WASTE NOT festival. A free family festival in recognition of World Environment Day. Publicity, social media, communications, cross promotions and awareness raising campaign conducted for this festival.

  • SoundslikeSydney

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  • Digital Marketing Consultant

    Provision of digital marketing services including social media audit and campaign, SEO, website review and introduction of a  user log on of event listings for the arts industry. SoundslikeSydney is  a philanthropically funded website for music lovers where you can catch up on musical activities in Sydney.

  • Sydney Youth Orchestras

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  • Marketing and Communications Consultant

    Marketing communications consultant for the SYO’s performance in 2015. Extensive cross promotional activity, publicity, sponsorship with music outlets, listings and social media campaign. Rehired for select 2016 and 2017 performances to manage marketing communications. Management, training and consultancy to advise in house staff on social media and marketing campaigns.

     

  • Spiegelworld – ABSINTHE

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  • Cross Promotion and Relationship Marketing

    Extensive cross promotional partnership negotiations and  marketing to the arts, entertainment, hospitality, hotel, sporting and retail industries to raise awareness of the Sydney season in Hyde Park in September.

  • Sunraysia Arts and Learning

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  • Creation of Business and Marketing Plans

    Advice on marketing strategy and business plan creation, review of marketing materials and branding, social media advice.

    Sunraysia Arts and Learning, based in Mildura Victoria, is a  leading education and music therapy business with over 20 years experience bringing people together to learn through the arts.

  • Sydney Youth Orchestra

     

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  • Marketing Consultant – Toddlers Proms

    Development and implementation of marketing plan  including social media and digital marketing. Cross promotional marketing targeting family groups and child friendly outlets.

    SYO Toddlers Proms are on Sunday 9th of August at Leichhardt Town Hall

    These exciting concerts offer a special celebration of the magic of orchestral music, guaranteed to capture the hearts, minds and imaginations of little people aged 2-8!

    Performed by  Peter Seymour Orchestra under conductor John Ockwell. SYO Toddlers’ Proms are presented by our senior orchestras – young people performing for young people.

  • Four Winds

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  • Marketing, Audience Development and Social Media

    JBMANDM has been engaged to conduct an audience development campaign and to increase brand awareness in the arts, tourism and environment sector. Training and advice was also given for social media campaigns including the successful Grow & Flourish fundraising campaign. Further engagement in 2016 to manage and develop social media platforms to stimulate ticket sales and to raise awareness in outer areas of NSW. The Four Winds Festival Thursday March 24th – Sunday March 27th 2016.

  • Encounters@Shalom at UNSW

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  • Marketing Strategy, Media buys and Social Media

    Marketing strategy advice and social media management with extensive cross promotional and niche marketing activations. Coming to See Aunt Sophie is a play about the extraordinary true story of Jan Karski, a young Catholic activist in the Polish resistance who tried to stop the Holocaust.

 

  • Michael Sieders Presents

  • Marketing Communications, Social Media, Audience Development

    National Marketing Communications consultant for the World Premiere of The Very Hungry Caterpillar Show. This classic children’s book brought to life on stage with puppets created by New York’s Puppet Kitchen. Extensive tour marketing and media management across 9 Australian venues including publicity, cross promotions and LAM, creation and maintenance of social media platforms. Over 18 000 tickets sold in 2015. Re hired for the 2016 season including media liaison with Australian outlets to raise awareness of the NYC production of the show. 2016 and 2017 Australian tour management of marketing and communications.

  • Sydney Living Museums

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  • Marketing Strategist

    Marketing consultant for a number of programs for Sydney Living Museums. Creation of marketing and communication strategies to encourage visitation to properties and community engagement with various programs from School Holiday activities at the Sydney properties to the Meroogal Womens Art Prize on the South Coast of New South Wales.

    • Performing Lines

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    • Marketing Communications

      National tour marketing and communications consultant for current works on tour. Providing marketing and digital strategies, community engagement and PR services. Four national tours were managed, Lisa Wilson – Lake, Chunky Move – Keep Everything, Jason de Santis & Eamon Flack  – Wulamanayuwi & the Seven Pamanui and No Strings Attached – Sons & Mothers

 

        • Dance on Tour

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        • Marketing Consultant, Audience Development, Social Media

          Engaged as marketing consultant for Dance on Tour 2013 and 2014, focusing on audience development through digital and social media campaigns. Services renewed for 2014 with a larger consortium of dance companies to further develop audiences in metro and regional Australia. Dance on Tour was a joint initiative of Expressions Dance Company, Australian Dance Theatre, KAGE and Shaun Parker & Company that was expanded in 2014 to maximise awareness, access and engagement with outstanding dance theatre in regional and remote areas of Australia.

  • PARRAMASALA 2012 & 2013

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  • Marketing Consultant, Digital, Audience Development, Media buys, Social Media

    Marketing consultant for the 2012 and 2013 festival developing strategy, audience development, social media and overseeing campaign implementation. Extensive niche marketing into cross cultural groups. Extensive stake holder management with state funding bodies.

 

  • Gallipoli National Art Prize Exhibition and Tour

  • Marketing Consultant, Tour Manager, Media Buyer

    Marketing campaign creation to raise awareness of this annual prize for artists including media buying, social media campaign and supervision of publicist. Commemorating the 10th anniversary of Gallipoli, creation of strategy and tour plan for a national exhibition tour. Consultancy engaged from 2006 to 2017.

 

  • Sydney Festival

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  • Marketing Consultant

    Engaged by of Sydney Festival to assist in the marketing and promotion for their extensive Parramatta season. Extensive audience development, social media and niche communications. Event management and multi cultural audience development

 

Australian National Maritime Museum

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Marketing Consultant for two major International exhibitions at The Australian National Maritime Museum for Planet Shark (2010) and Scott’s The Last Expedition (2011)

Sydney Dance Company

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Marketing consultant for October season of New Creations 2. Creation and implementation of marketing strategy, review of website, social media and TVC campaigns. Consultant for Melbourne and Brisbane tour of We Unfold.

The History Boys

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Marketing consultant for campaign strategy and implementation for this classic play at The Sydney Opera House.

Sydney Fringe Festival

Marketing advisor for the inaugural Sydney Fringe Festival in September 2010. Focus on advice re ticket pricing, website and social media campaigns and audience development.

Peats Ridge Music Festival

High level strategic marketing planning and advice. Audience development, social media strategy, multi media and sponsorship development

NSW National Parks and Wildlife Service

Sydney Harbour Island Hopping

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Creation and implementation of an awareness building campaign and marketing strategy to promote the annual opening of four of Sydney’s iconic Harbour islands revealing Sydney’s diverse natural and cultural heritage during October 2009. Part of Crave Sydney – a major celebration of Sydney’s unmatched way of life, offering 31 days of food, outdoor art and fun, Sydney Harbour Island Hopping is a co presentation with Events NSW and NPWS and attracted over 6000 people to numerous events around the harbour.
Re contracted to manage the 2010 Sydney Harbour Island Hopping events by Events NSW.

Island Light at Clark Island for NSW National Parks and Wildlife Service

Promotions and media placement advice for a New Years Eve high level event on Sydney Harbour.

Australia Council for the Arts

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Literary Magazine collaboration

The Literature Board of the Australia Council hired JBMANDM to assist key literary magazines and journals to promote their activities in a collaborative method. A workshop was been conducted with 10 magazine editors to assist in the creation of the marketing strategy to increase the visibility and circulation of each magazine with the aim of raising the profile of this aspect of Australian publishing culture.

Venice Biennale 2007 & 2009

Marketing consultant for established and emerging artists representing Australia at the Venice Biennale. Design and implementation of marketing campaign including stand alone website design and build, creation of publications, awareness building program and event management.

Undergrowth Australian Arts UK

Marketing consultant for the two-year program of Australian contemporary arts in the UK in 2005 – 2007. Awareness building program created and implemented to promote Australian artists touring in the UK.

Department of Foreign Affairs and Trade and the Australia International Cultural Council

In2Oz – Creative Australia

Marketing Consultant for IN2OZ, Australia’s cultural diplomacy program in Indonesia in 2008. Awareness building program created and implemented to promote Australian artists touring to Indonesia.

Department of Foreign Affairs and Trade

Creation of marketing materials for the Australia Awards for the Minister of Foreign Affairs in Brisbane, May 2011

Other Clients

Blackfella Films

Creation of website and marketing strategy to raise awareness of Blackfella Films, creators of innovative and high quality Indigenous screen productions

Message Sticks Indigenous Film Festival 2000 – 2011

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Marketing and promotion for Message Sticks Indigenous Film Festival National Tour 2008 – 2011. Campaign creation and implementation for an extensive national Australian tour including TVC, extensive social media campaign and creation of micro site for the festival. Winner of Inside Film festival of the year 2009. .

The Seymour Centre

Marketing consultant for various productions throughout 2007, 2008 and 2009. Creation and implementation of marketing campaigns for show’s such as La La Luna, Times of My Life, Door to Door, Address Unknown and Chocolate Monkey. Additional marketing consultation for independent hirers of the venue.

REPORTAGE

The Reportage festival is Australia’s leading showcase of photojournalism and documentary photography. Creation and implementation of marketing strategy, sponsorship development and event assistance.

Michael Hill International Violin Competition

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Engaged to increase awareness for this International competition to Australian audiences.

Illawarra Music Festival

Marketing Communications consultant to implement a social media campaign and increase engagement with the wider music community

Leigh Warren Dancers

Marketing campaign implementation with extensive cross promotions for SEVEN, a danced tale of seven people who share a common desire to find true love in the theme of Snow White and the Seven Dwarves.

Rhythm Safari

Marketing consultant for Rhythm Safari, a unique, interactive, theatrical music show. Creation and implementation of marketing strategy, overseeing of PR and promotional opportunities.

Orchestral Genius Concert, July 14
Marketing and PR consultant for this major concert in Sydney Town Hall. Advice given on further marketing for 2010/2011 seasons.

Blackbird Productions Steel Magnolias

Strategic marketing consultancy for the stage play of Steel Magnolias including sponsorship creation and liaison, extensive niche cross promotions with above and below the line campaign management.

BITE – best of Independent Theatre

Creation and implementation of extensive marketing campaigns and creative input for Sydney’s best independent theatre productions from the last two years that returned for main stage seasons at the Seymour Centre.

Monkey Baa – Theatre for Young People

Creation of a strategic long term marketing/branding campaign to build brand awareness with a specific focus on International touring. Advice on marketing materials, especially website and EDM creation.

Actors Centre Australia

Engaged to increase overall awareness of the company and encourage patronage.

Alister Spence Trio

Advice and exploration of touring options throughout Europe and Asia. Promotion of local gigs in Sydney

Australian Comedy Festival

Cockatoo Island, in the middle of Sydney Harbour, was the location for the new Sydney Comedy Festival – World’s Funniest Island on the 17& 18th of October 2009. Creation and implementation of marketing strategy with extensive cross promotion, niche marketing and above the line campaigns. Over 16 000 people visited the festival over two days, the first of its kind in the world.

Sydney Opera House
Manage and implement all aspects of campaign marketing including – production of all marketing materials, advertising, budgeting, distribution, web, direct mail, cross promotions, event management and supervision of designer and publicist for the following productions:

Adventures in the Dark – a contemporary performance program of Australian and international performance. 10 campaigns managed.
Message Sticks Festival – a two-week celebration of contemporary Indigenous arts
Dance Tracks #2 – a cross-cultural collaboration featuring Indigenous dance and music
Foreign Aids – political satire performance
Symphony under the Sails – outdoor classical music concert
Incognita – Stalker Theatre Company’s production of dance, acrobatics, theatre and aerial choreography
Paul Capsis – Cabaret style performance
Through the Wire – a verbatim theatre work about refugees and their Australian Detention Centre experience.
Fagaala – design and implement marketing campaign this contemporary dance company from Senegal.

The Deadlys

Marketing, development and event management of Australia’s only national Aboriginal and Torres Strait Islander music, sport, entertainment and community Awards.

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Marketing campaign for dlux media arts, one of Australia’s premier screen and digital media arts festival.

UNICEF – Unified

A national dance gala for UNICEF. Marketing campaign for this one off event working with six of Australia’s leading dance companies to raise funds for UNICEF.

Australian Brandenburg Orchestra
Marketing subscription seasons and the single ticket campaigns for individual concert performances.

Tasmanian Symphony Orchestra
Marketing for NSW and ACT concerts.

Tracey Redhead Branding advice for Australian tour and CD launch.

Association of Independent Record Labels
Membership development and rebranding, production of marketing materials, supervision of PR. Brand Marketing and promotion of Australian independent music, domestically and internationally. Production and marketing of compilation CD’s. Manage and supervise direct mail campaigns.

The Bell Shakespeare Company
Event management, marketing and corporate sponsorship for the company’s two gala black-tie fundraising events in Sydney and Melbourne involving an auction in both cities

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Development of national loyalty program and comprehensive membership benefits.

Belvoir Street Theatre
Marketing of various productions.

Brink Theatre Company (SA)
Marketing of various productions.

Museum of Sydney
Concept development, marketing and implementation of inaugural membership program.

Brett Whitely Foundation
Membership evaluation and development.

Historic Houses Trust of NSW
Membership development.

Song Division

Marketing strategy creation, branding advice, creation of marketing collateral and implementation of direct mail campaign.

Music Managers Forum (Australia)
Branding and sponsorship development.

The Hong Merchant
Marketing various exhibitions by Chinese contemporary artists.

De Quincy Co
Marketing Strategy for ‘No Cold Feet’.